Native Ads Tracking Specialist

Stop Losing 30-40% of Your Native Ad Conversions

Browser restrictions ad blockers, and cross-device journeys are silently killing your attribution. The gap between actual and platform reported conversions is getting wider. I've closed this gap for over 200+ brands and affiliates at Taboola. Let me fix it for you.

Get a Free Tracking Audit See How It Works

The Problem

Your Data Doesn't Match with the Platform. Here's Why.

Native ads tracking is fundamentally different from Meta or Google. The properties where ads are served do not belong to the platform ecosystem but are outside of it.

Browser Restriction: Safari's 7-Day Cookie Cap

Safari Intelligent Tracking Prevention wipes your tracking cookies after 7 days.

~30% of mobile conversions affected

No First-Party Identity

Unlike Meta/Google with logged-in users, native platforms only have click IDs. One dropped cookie = one lost conversion = wasted ad spend.

Click ID is your only lifeline

Publisher Fragmentation

Your clicks come from thousands of publisher sites you don't control. Each one has different tracking environments, cookie policies, and blockers.

1000s of cross-domain journeys

The Solution

Hybrid Tracking

Pure server-side (S2S) tracks channel specific signals. Pure client-side aka pixel track signals from all channels but with large discrepancies. The answer is a hybrid approach that track signals from all channels with 95% accuracy, boosting algo performance and reducing conversion loss.>

Watch: How I recovered 35% of lost conversions for a Taboola brand — live walkthrough of the exact hybrid tracking setup

Featured In TripleWhale x Outbrain Webinar

TripleWhale

Xevio

Outbrain

Your conversions show up — even from Safari users

Mobile Safari kills 30% of your attribution with 7-day cookie caps. We store click IDs server-side so those sales get credited back to your campaigns.

Your platform's algorithm gets smarter, fast

Richer behavioral signals mean Taboola and Outbrain optimize toward your actual buyers — not ghost traffic — cutting wasted spend within weeks.

Your dashboards finally match your revenue

Properly wired platform postbacks mean the number you see in Taboola or Outbrain lines up with what hit your payment processor. No more guessing.

Attribute sales up to 30 days out, not just same-session

First-party cookie strategies that survive browser restrictions and extend your attribution window — so long-consideration buyers don't vanish from your reports.

Why Me

Khushal Ex-Senior Engineer, Taboola

5+ Years Inside Native Ad Tracking

I spent years as a Senior Engineer at Taboola, building and troubleshooting the attribution systems that most consultants only read about in documentation.

I've seen what breaks: the edge cases, the browser updates that kill campaigns overnight, the "minor" implementation mistakes that cost clients 30% of their data.

Now I help DTC brands and affiliates fix what's broken—without the 6-month enterprise contracts or agency overhead.

5+ Years at Taboola

200+ Tracking Audits

Senior Engineer

Client Results

+35%

Conversion attribution recovered for DTC brand running native campaigns

Platform Taboola + Outbrain

Primary Fix Hybrid S2S + ITP bypass

Time to Impact 2 weeks

200+

tracking audits completed

~30%

avg. data gap found in first audit

5+yrs

inside Taboola's attribution systems

2wks

typical time to measurable results

What Clients Say

They Were Leaving Money on the Table Too

Real feedback from DTC brands and affiliates who fixed their native ad attribution.

"Before this, our ROAS looked 40% lower than it actually was. Khushal found the ITP gap on the first call and had it fixed within a week. We almost paused our best Taboola campaign based on bad data."

Marcus K.

Head of Growth, DTC Supplement Brand

"I'd worked with 3 different agencies on our Taboola tracking. None of them found what Khushal found in 30 minutes. The audit alone was worth more than months of agency retainer."

Sophie R.

Affiliate Media Buyer

"Our Outbrain reporting was wildly off. After the audit we realised we'd been pausing our best-performing campaigns based on wrong data. Khushal fixed the postback config in a day."

Tom L.

Marketing Director, E-commerce

Ready to Stop Losing Data?

Book a free 30-minute audit. I'll show you exactly where your native ad tracking is leaking conversions—no pitch, just insights you can act on.

Free, no obligation 30-minute call Actionable recommendations

3 audit slots left this month · Typically responds within 24h

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